Service 02
Custom software, mobile apps, and AI tools designed specifically for beauty and fashion businesses — built by a team that understands the industry.
Our approach
Generic software doesn't work for beauty. Off-the-shelf booking platforms weren't designed for lash extension workflows. Generic CRMs don't understand beauty client retention cycles. We build software that starts from industry knowledge, not from a blank template.
Every product we develop comes from direct conversations with salon owners, studio managers, fashion brand operators, and beauty entrepreneurs. We understand the workflows before we write the first line of code — and we stay close to the business throughout the build.
Case study
Lashes OriginalLashes Original came to us as a growing lash extension brand with no digital infrastructure. We designed and built their entire technology ecosystem: AI-powered booking system, custom CRM, brand website, and a full SEO strategy that positioned them as a category leader.
Custom appointment platform with intelligent scheduling, automated client reminders, technician management, consent form collection, and real-time availability. Trained on Lashes Original's specific service catalog and pricing tiers.
Client relationship management built around the lash studio lifecycle — visit history, preference tracking, loyalty points, automated re-booking sequences, and campaign integration with their marketing stack.
Full brand website designed from scratch — responsive, fast, SEO-optimized, and built to convert. Integrated with the booking system and CRM for a seamless end-to-end client experience.
Technical SEO foundation, keyword architecture, content strategy, and local SEO for studio locations. Built for long-term organic visibility in a competitive beauty category.
Products & platforms
Booking & Scheduling
End-to-end appointment management for salons, studios, and beauty professionals. Client history, service menus, payment processing, automated reminders, and team scheduling — all in one.
Customer Relationship
A CRM built around the beauty client lifecycle. Track visits, purchase history, preferences, and lifetime value. Segment clients for targeted campaigns and automate follow-up sequences.
Studio Operations
Operational software for lash extension studios and specialty beauty businesses. Inventory tracking, supplier management, technician scheduling, and client consent forms — digitized.
Fashion Operations
Workflow management for fashion brands and showrooms. Sample tracking, lookbook production, wholesale order management, and collection planning — purpose-built for fashion.
Technical foundation
Frontend
Next.js, React Native, TypeScript, Tailwind CSS
Backend
Node.js, Python, PostgreSQL, Redis
AI & Automation
OpenAI API, custom ML pipelines, Zapier/Make integrations
Infrastructure
AWS, Vercel, Cloudflare, Stripe payments
Mobile
React Native (iOS + Android), Expo
Have a project in mind?
We typically respond within 24 hours.